Micro Blogging As A Legitimate Promotional Tactic

Micro blog­ging is a rel­a­tively new phe­nom­e­non and in 2008 in par­tic­u­lar, it has really taken off in a big way. You know what tra­di­tional blog­ging is — you write reg­u­lar posts about your niche. Micro blog­ging is sim­i­lar except that the ‘posts’ you write are tiny — usu­ally no big­ger than what you could fit into a mobile phone text mes­sage, hence the name ‘micro’.

When micro blog­ging first started to emerge there were many con­tenders but one seemed to stick out above the rest — Twit­ter. Over the last few years Twit­ter has become by far the clear leader in
the field. Although there are oth­ers with more fea­tures, such as Plurk, Twit­ter is the one that every­body is using and what this means is that you will get more fol­low­ers on Twit­ter than any other
service.

The ter­mi­nol­ogy is dif­fer­ent, but micro blog­ging really is quite sim­i­lar to reg­u­lar blog­ging. You can go to somebody’s pro­file and see their updates which are equiv­a­lent to blog posts though typ­i­cally peo­ple tend to update many times through­out the day as it takes mere sec­onds rather than hours.

There are many ben­e­fits to Twit­ter but I’ll dis­cuss it here in terms of the mar­ket­ing aspect of blogging:

1) Traf­fic

You can embed URL’s in your tweets (the Twit­ter ver­sion of updates) which means that you can link to your lat­est blog posts for exam­ple. If your fol­low­ers like the sound of that they’ll click your link which is traf­fic for you. This traf­fic is of course entirely depen­dent on the size of your fol­low­ing and I find that I get a few hun­dred Twit­ter vis­i­tors a month which is not much. How­ever, Twit­ter traf­fic is highly targeted.

2) Builds Trust & Authenticity

For me I think the biggest ben­e­fit is that Twit­ter makes you a lit­tle more human. You can tweet about any­thing and although it can be some­what mun­dane to be tweet­ing about what you had for din­ner, I’ll often tweet in a more per­sonal way than I would post on my blog.

3) Net­work­ing

In a sim­i­lar way as you fol­low other peo­ple, over time you feel like you are get­ting to know them too. Twit­ter allows you to send a mes­sage directly to another user.

Twit­ter is pretty use­less if you don’t have fol­low­ers but these days it’s much eas­ier and faster to build up a Twit­ter fol­low­ing than when it was when it was first released.

One of the eas­i­est way to get Twit­ter fol­low­ers is to start fol­low­ing other peo­ple. For some rea­son there has always been a kind of “if you fol­low me, I’ll fol­low you back” men­tal­ity with Twitter.

Now, per­son­ally, I do not advo­cate fol­low­ing every­body who fol­lows you because it can soon become unman­age­able but you can use the tac­tic to grow your own fol­low­ing. Now what you need to do here is find peo­ple to fol­low who will be inter­ested in your tweets — you don’t want to just fol­low a bunch of ran­dom strangers.

As you can see, Twit­ter can be very use­ful as a mar­ket­ing and blog­ging instru­ment. The key is that you have to use ti correctly.

Read real­is­tic tips about seo — please study the web­page. The time has come when proper infor­ma­tion is truly only one click of your mouse, use this possibility.

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