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Understanding What A Link Network Is, Its SEO And Page Rank Impact

Every page on your site has a link net­work, This net­work of links is made up of both exter­nal and inter­nal links so what is it about them that Google uses to cal­cu­late the actual pagerank.

At a high level , there are 3 fac­tors that your net­work of links will influ­ence in respect to page rank and what is essen­tial you under­stand about them.

1. The Vol­ume of Exter­nal Links

The quan­tity of exter­nal links to a page, sug­gest to Google that the page is good. I mean if an exter­nal source has taken the time to back­link to a page it must be for a rea­son. How­ever because it is fea­si­ble fairly eas­ily to syn­the­size hugeamounts of links ana­lyz­ing the quan­tity is only a tiny part of Google’s assessment.

2. The Author­ity of the Link­ing Pages

Essen­tially when another web­site links to a page it trans­fers some of its author­ity across to the page it is link­ing to. So if a site with a page rank of 0 (zero) links to one of your pages, Google fac­tors “zero” into this part of its assess­ment. Although Google’s exact algo­rithm is a well kept secret, it is known that it is impor­tant to note that page rank is not a lin­ear scale. i.e. A page rank of 5 does not just have 5 times higher author­ity than a page with a rank of one. The total of all the­search results is also included as a mul­ti­plier. In a case of a total one thou­sand search results, sim­ply put, a page with rank of five will have at least 80% more author­ity than a page with a rank of one. This excludes all the other fac­tors (known and not known) included in the Google algo­rithm.
Links from higher ranked sites have more author­ity to share and that author­ity is what will con­tribute to the PR of the site it is link­ing to.

3. Anchor text

Anchor text is used to deter­mine the actual sub­ject of the con­tent and how it’s rel­e­vant. If the phrase “Guar­an­teed SEO” , “Guar­an­teed Search Engine Opti­miza­tion” or sim­i­lar phrases are used as the anchor text behind which all the exter­nal links is placed Google sees this and under­stands that the des­ti­na­tion where the link goes to is about or rel­e­vant to “Guar­an­teed SEO” ‚“Guar­an­teed Search Engine Optimization”.

I see so many peo­ple drop­ping their links into as blog com­ments and on forums, regard­less of the sub­ject mat­ter of the web­sites and their own web­sites. If you have to choose one of the back­link­ing tasks to focus on in order to build your PR, begin with point 2, and try wher­ever pos­si­ble use good anchor text. Fol­low­ing through with a higher vol­ume of these qual­ity ‘well anchored’ back­links will work won­ders for PR.

Super-charge your Guar­an­teed SEO
strat­egy and take your busi­ness results to the next level.

To leave your com­peti­tors in your dust by using a proven baclink build­ing strat­egy with goto Guar­an­teed Search Engine Opti­miza­tion
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Gain real­is­tic knowl­edge about one way links — please read this web site. The times have come when con­cise infor­ma­tion is truly within one click, use this chance.

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